>> As a member of the public, I don't want different company web sites to be
>> different - I want them to so closely resemble one another that I can intuitively
>> and quickly access, understand and use any of them.
>>
Thing is, when there are only one or two suppliers of the software and they won’t customise it in any real way, there is the risk that innovation will be stifled and the product becomes yet another commodity with a race to the lowest prices because that’s the only differentiation. It’s great short term, but not at all good medium to long term.
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