>> But describing something as a "commodity" suggests that it delivers all (or most) that users
>> aspire to and are unable to identify possible improvements. At that stage price, availability, and
>> reliability are all that is required.
Almost any commodity can be de-commodified. In marketing speak it is "adding value". The added value is the bit you can mark up the most.
Call flour "batter mix" and sell it in 120g packets with a pinch of salt and milk powder and it goes from 40p per kilo to about £3.50.
Or just brand it and advertise it effectively. Works (nearly) every time.
There are very few everyday products that are fully commoditised. I can't think of any. Dishwasher salt?
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