NC's definition makes sense to me once i got my head around it and now i see Will & Cliff are confusing specification for quality.
The ISO guys seem to have it nailed.
The specification of the home made burger is much higher -- especially in taste. The home made burger will taste 10 times better than the mcd's one. However each one will look different, the top may be sitting at a jaunty angle etc. so some specifications may be to a lower standard than the mcd's one.
When one of the specifications is for uniform presentation, then the home made burger, higher specification in taste terms though it is, will be of a lesser quality. If the requirement is for taste then the home made burger is higher quality.
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