OK, going back to the original question:
"What exactly is quality when the word is used to describe a car?"
Quality means how good something is.
There is high quality, low quality, and every grade in between.
Sometimes low quality is good enough, sometimes a customer wants higher quality.
Specification describes how closely a customer gets what he was asking for.
If a product meets the specification, the customer is presumably satisfied. But that doesn't change the quality of the product - it remains high or low or whatever was asked for.
Losely, suppliers describe their products as "quality", which they cunningly know people will assume to mean "high quality". But if all it means is "a quality", then the term becomes meaningless.
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