>> As an example, despite its low specification, a burger bought from a large fast food
>> chain is much more likely to conform to expectations than a meal at a posh
>> restaurant, and it is therefore the burger which is the higher quality product.
Many people can make better burgers than McDonald. Then McDonald is a worldwide business? Because they are very good at
1. Selling the burger
2. Providing same uniform standard worldwide
Now by uniform it means burger quality will not vary between shops (to an extent human taste buds won't differentiate). Most fast food chains work in same principle.
Conforming to a uniform standard is not everything of quality. You may buy a better quality burger outside of McDonald.
Quality is nothing but an acceptable standard. It is up to the consumer to define what level of quality s/he wants. Then any product which adheres to that standard is a quality product to him.
For example, we might find Ford or Vauxhall are quality products. Some rich may argue only Bentley or Maybach is quality product.
So, like beauty, quality is on eye of beholders :)
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