What's that phrase you use Bromps? Dog whistle - defined as "political messaging to garner support from a particular group without provoking opposition".
That's what her scum comment felt like to me - a dog whistle, deliberately chosen and aimed to resonate with certain potential supporters, and increase her support, at which is was successful.
She got the intended publicity and backed down, despite saying she wouldn't.
If she didn't consider the potential consequences of such a comment on social media etc she isn't really fit for purpose.
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