KS iseems a serious and sincere man. No doubt his essay is worthy, honest, complete, intellectually profound etc etc, But it will not win an election - or anything close.
KS needs advice on how to treat his political campaign - a basic marketing and promotion exercise, not a battle of intellects and integrity. I don't pretend to be a marketing expert, but right now he is simply not cuttting it.
Distill the message into easily understood, persuasive sound bites. Ensure his message is differentiated from the competition. Keep repeating them. Use positive emotions - humour and humanity, not anger.
Boris didn't become PM on the back of an intellectually sound analysis of the UK, its people and its economy. He had a few very simple messages delivered with confidence and humour "take back control", "get Brexit done, £20bn for NHS", "levelling up".
Showmanship has thus far enabled him to brush off challenges about covid management, Cummings, Brexit legacy and short cuts, possibly corrupt covid contracting etc etc.
Despite being a moderate Tory I would prefer that Labour were an effective opposition rather than fighting old internal battles. 13000 words are 12500 too many. KS needs to change - step up or step down!
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