....I think this and similar events are to a large extent down to a life spent on and for social media.
People who frequent SM seem to want to post all the details of their life, trivial, non-trivial and harrowing.
Where there is something in the latter category, content gets shared and re-shared, and the world and his wife seem to think that they need to get involved and comment, much of the latter being rather less than helpful (largely, I think, by the nature of the people that get involved in such sharing).
You only have to read a few of the comments on the millions (almost literally) of share locations on this subject to understand how the subject has "got legs", and the original personnel get "influenced".
And, it is patently obvious that old-fashioned journalism is on its way out, with large numbers of stories in the red-tops and the plethora of local press simply being based on regurgitated social media postings.
(You may be able to tell I'm not a great fan of much of the impact of social media).
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