When/if BT Infinity got to you, the reason why it is faster/better is the distance to the exchange is not important. The phone line is connected to a street level cabinet for the Internet service and the cabinet then connect back to the exchange via a fibre optic link. So instead of poor copper wire to the exchange for the Internet it is likely to be a few hundred yards.
But when you say rural I am guessing BT wouldn't put an Infinity cabinet near your home.
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