For a start I think the uniform shops are higher priced not overpriced. I'd hate to take the stock cost risks with huge range of different logo'd items they have to stock with far far smaller volumes than a plain item sold nationally in Asda.
I'm also making all my comments based on all the local secondary schools where there are only a couple of items logo specific (polo top and sweatshirt) and all the rest can be bought from your favourite budget store.
Taking that local example the cost uplift over generic clothing is no more than £1 a week or so between both our girls which in truth is very little to even a *hard up* family .
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