At our girls school the only logo'd items to buy from the uniform shop are a sweatshirt and polo shirt. These are a little more expensive than generic ones but in truth the quality is worth it as they wash and wash again still looking as new.
Trousers, skirts, tights, socks, shoes, coats, PE kit can all be bought from Asda or wherever to offset costs.
The parents I see that shout loudest about the cost of school uniform often willingly spend a fortune on other questionable items for their kids.
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