We were lucky our girls primary only had an £8 logo'd sweatshirt as the specific item... all the rest could be generic in the correct greys/blues... the school sweatshirt was better quality than any on the high street too.
Their current secondary school sweats are really well made and I guess about double the cost as you say.... to me a bargain to keep away from the stress of buying designer gear.
I'd hate sew on badges with the fact some kids will not bother and the random positioning plus variable attachment skills would look tatty.
My comment about the higher costs of logo'd uniform being nothing in the scheme of things stems from the fact that more than 50% of the secondary kids are walking out of schools glued to smartphone screens or scrolling through Ipods provided by parents. Perhaps more important as an example on our two over 12mths transport to school cost £1000, trips £1500 & lunches £1200.
So why care that the two logo'd uniform items we have to buy might incur £60/yr extra costs?
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