>They have to try something.
I would suggest that successfuly attracting new punters to an offering they are willing to pay for before losing your historically loyal customer base would be the way that most private businesses would go.
But the media landscape is changing quickly and the BBC have been left in the dust tinkering around the edges of a dying business model. They are already irrelevant to todays kids who won't be willing to pay a telly-tax for something they see no value in.
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