The FT has attempted to deconstruct the "failure to sign" by notable big business.
"Tesco and Sainsbury, for example, appear to not be speaking out for fear of alienating customers or staff. Sainsbury is unusually sensitive on the issue because of the close involvement of one of its shareholders, David Sainsbury, in funding the Remain campaign.
Such sensitivity seems misplaced. Rather than rhetoric from politicians and campaigners, the public is crying out for real information from employers. A company has three choices of what to say: that it believes a Brexit would be negative for business, jobs or investment, or that it would be positive, or that it would have no impact.
To expect others to make the case one way or another is irresponsible. The idea that a measured argument on any side of the debate would put customers off buying their pint of milk or tin of baked beans in their local shop is treating them as children, not as voting adults."
Makes sense to me.
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