If one holds a definite position then however much it grates I would assume that one would vote the way one believes.
However, if someone is truly on the fence, marginal or really doesn't know then the personalities must make a difference. Either wise these politicians wouldn't waste so much time on image. If their image can influence the vote one way, then it must surely be capable of pushing it the other.
That's why i used to buy dog food from Clement Freud and hell and high water wouldn't get me into Brentford Nylons.
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