>> Never heard of Double Diamond
Although it has a much longer history Double Diamond is remembered as one of the 'keg' beers that brewers developed in the sixties. They were pasteurised and driven from the keg by CO2. Much easier to transport and required no skilled keeping. As such they replaced proper hand pulled ale from the big tied houses of the time.
DD was widely advertised on TV with the tag line Double Diamond Works Wonders.
Other big brewers had similar products.
By the time I was first drinking in the seventies keg was beginning to wane as, driven by CAMRA and others proper ale made a come back. According to Wiki it's still available but it's a long time since I saw it in a pub.
|
