The fact that Man U etc. get most of their revenue from sources other than physical attendees on match days doesn't mean that the fans' response to the superleague was irrelevant to their rapid change of tune. All those avid TV followers and buyers of licensed merchandise are fans too.
Maybe they will still want to watch football but who they want to watch and whose shirts they buy is presumably at least partly a matter of fashion rather than logic.
Then again, I know not a lot about fitbal either.
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