"... it matters not why someone buys the paper, the only important thing is they do buy it."
This is not a statement of fact; it is Iffy's opinion about the raison d'ĂȘtre of the Express. It is a justification of what the paper stands for. As such it is an argument in the sense that it is claiming support for a point of view. That is what is morally threadbare, in my view.
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