After the gestation period of an elephant and nearly 2 years after announcing that it would cede its existing market segment to the competition, Jaguar has finally shown a 'production' version of its Lady-Penelope-style sports car.
It's surprisingly faithful to the concept, except in the glaring addition of 2 doors.
I still have my fingers crossed for Jaguar but it still looks a lunatic strategy to me.
Harry Metcalfe has driven it. He's too diplomatic and has too much of a relationship with Jaguar to rubbish it but it's hardly a rave review.
www.youtube.com/watch?v=VOasOQUVKp8&t=1231s
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Painted black it would be the sort of vehicle a modern day Count Dracula would drive.
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Jeez, that's meant to sell?
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my nephew is involved in the design of all the JLR bumpers. The lead time is so long - one project was completed and signed off for production in 2023 and still no sign of it!
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Nope - I prefer curvy cars. What a tragic departure from their 'most beautiful car ever made' -(Enzo Ferrari). This is a brutish slab-sided (and -ended) reversion to the short-lived straight line angular styling (both inside and out) of the late 1970s.
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It’s not for me, but I don’t suppose it’s aimed at me either! Perhaps in the Middle East and China where the money is, it’ll fly out of the showroom. I just don’t see why, if you wanted to make a statement, you wouldn’t just buy a Rolls Royce. At that price level I can’t see the saving of a ‘cheaper’ Jaguar being part of the decision process.
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The word "gimmick" isn't used so often these days but it comes to my mind...yes it's dramatic, somewhat unusual, and there's a lot to goggle at. But when the surprise has worn off, what are you stuck with? That perhaps is when the mixed-case logotype will look a bit childish.
The E-type remains beautiful in its 7th decade (except perhaps the 2+2). I don't think that will be the case with the Type 01.
Is anyone else reminded of the 1930s Bentley Speed Six Blue Train?
Perhaps Jaguar was right to ditch the old strategy, it never really paid, but very few businesses wanting to reposition like this would start by burning everything down.
I wonder if they were thinking of Bang & Olufsen or Rado, for example, when they decided to "copy nothing"? I can see that it's trying to be different, maybe just a bit too hard.
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I wonder if young generations maybe find it appealing. Can't imagine they've gone to all that effort without testing the market a bit
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They will have had no end of focus groups mainly from the potential target customers (have money, buy expensive cars).
They say that when people scored the design out of 10, they had a high proportion of 9s and 10s. They also had a high proportion of 1s and 2s. From this they conclude that is is very polarising.
They didn't mention whether they asked them if they liked Marmite or not.
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It's an abomination for a vehicle they hope will sell in (smallish) volume.
>That perhaps is when the mixed-case logotype will look a bit childish.
The whole car looks as if it was designed as a primary school excercise to keep the boys on the back row quiet for half an hour.
>..when they decided to "copy nothing"? I can see that it's trying to be different, maybe just a bit too hard.
The only thing they failed to replace was a round thing at each corner. Everything else was change for change's sake with not a single thought of whether what they came up with was an improvement on what they already had.
Being different can be good. Difference for the sake of it is rarely successful or attractive.
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I guess I am the only one who quite likes the design.
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>>The only thing they failed to replace was a round thing at each corner
They just made them very big. They seem really pleased that they are over half the height of the car.
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There are an awful lot of rich people around the world with car collections. If every one of them decide I'll add this to the collection then it will see out easily.
Now if only they had got the C-X75 James Bond car into full production.....
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Anyone else find it's actually grown on them?
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>> Anyone else find it's actually grown on them?
Like Cadbury Roses ?
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>> Anyone else find it's actually grown on them?
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Having seen a few videos I'm getting used to it but that hasn't made me like it any more. But I might be beginning to understand why they did it, in the context of JLR.
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It's either Russian interference or there was a bad batch of coke that got through.
www.caranddriver.com/news/a65958837/audi-concept-c-revealed/
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Is the industry in such turmoil that they are trying to cover every base? Stellantis might not die but it looks as if it could end up a much smaller company. Even Toyota and VAG face a very uncertain future.
Even affordable 2 seater volumes have been in decline for years.
Looks? I'm strongly biased, I much prefer my BRZ for a coupe even if, or because, it is 'traditional'.
www.autoexpress.co.uk/98746/new-subaru-brz-2017-facelift-review-pictures
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The BRZ is a lovely proportioned car…could be colour sensitive, and i’d love one in my garage but two vehicles, and a bus pass, would be sheer stupidity.
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Jaguar - jaGuar type 01 - hit or miss? - Robin O'Reliant
