AIUI Bulb are in some sort of Administration but presumably still trading. Reason they're dealt with that way is that other companies won't 'lifeboat' their customers.
If still trading then likely bound by contracts to supply at impossibly low cost per Kw/H.
Next stop may be for government to set up a 'supplier of last resort' to which customers of Bulb and the next failures can be transferred at a more sustainable charging rate.
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