Me too, "who tran" did it.
A while ago I went through a phase of trying to decrease what was being gathered about me and changing search engines was one of the things I did.
What I learned was that in my real life, if I ignore the sponsored links and stuff, Google is far better at finding what I'm looking for. By a significant margin.
I remember many years ago a conversation about on line advertising, long before it was a significant thing (Google or online advertising), and a senior Google guy said to me "Thing is, if we are showing stuff they want to see, then in their minds it's information not advertising. It's only perceived as advertising if it's something they're not interested in".
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