>>
>> The other way is paywall or other subscription model. The Guardian has followed the latter
>> using a membership model but without, at least overtly, paywalling content.
>>
>> The Guardian's liberal left slant is what it is. I'm not aware of it being
>> more slanted now on line than the paper I bought daily throughout my commuting life.
>>
No, I’m not suggesting it’s more slanted than it was. But it has taken the approach of offering advertisers a relatively small set of readers with ‘known’ interests, and so will be able to charge more per reader/click or whatever to advertisers who want to target them. So it is in its interests to retain that ‘type’ of reader. The likes of the Sun are more likely to rely on sheer volume or readers/clicks and a relatively tiny cost per reader to drive revenue.
As the old adage goes, if you’re not paying for it you're not the customer; you're the product being sold.
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