If it includes a 'share of the freehold' then the flat probably comes with one share in the company which owns the freehold and effectively the owners of the individual flats, collectively own the freehold through the company.
That way the flat owners decide (collectively) how their block is run, when it should be decorated, what improvements should be carried out, what rules should be applied and whether to self-manage or let a professional firm do it on their behalf and pay a higher service charge for the peace of mind.
One interesting point about this is the provision of wall mounted car chargers. Should the block install one or one per flat and how should the electricity be billed? But the conversation can be started now because everyone can get involved in the discussion and probably in time, they will 'have skin in the game'.
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Share of Freehold and Lease new