Let us consider some facts, and safe assumptions to kick the "inevitable state intrusion" and "this is driven by the state" scare stories into the long grass where they belong.
Apple has, because of the security of their phones, been under intense state pressure to open them up to law enforcement and security services because access is difficult, near impossible by them.
Apple may have considered, with a high chance of success, that same state agencies may play the "kiddy porn card" to justify to the public and legislatures why they, Apple, should hand over keys to the software and hardware. Might they, Apple, have announced this to a: blunt the kiddy porn argument, b: galvanise public opinion against state snooping and intrusion on apple devices ?
One also has to assume that this scanning/algorithm is not proprietary secret technology only available to Apple. (its not)
One also has to assume that Apple is not in fact an agent of the state but a commercial operation merely seeking to maintain sales and revenue by appealing to public approval and user to whom security is paramount.
One also has to assume that the state would not be so foolish as to publicly drive child porn channels further underground with advance publicity of surveillance and detection methods.
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