The TV companies probably signed and paid for broadcasting rights years ago.
With crowds and atmosphere I would still find it all somewhat boring.
Lacking crowds and yet more new "sports" (karate, skatebording, softball, sport climbing(?), surfing) it is utterly tedious. "Faster, higher, stronger" it is not.
Still, one can always watch re-runs of top gear for the tenth time on Dave instead (or referably switch the TV off).
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