>>I remain convinced though that it's use is, for very much the majority of cases pejorative.
Do you mean the term "virtue signalling" is pejorative? If so, I entirely agree. That's the only way I would ever use it.
Pointing at someone who cares about being seen to object far more than sincerely objecting is pointing out a failing.
>>I'm still struggling to find an example of a public figure who's advocacy of a particular cause was evidently virtue signalling.
I think many, perhaps most, politicians are shallow and driven by the appearance/perceptio0n of their actions/stance far more than the actual issue. Every time they call a photo opportunity or interview and grandstand a stance they've not previously held is potentially one - Johnson on female equality, muslim dress and diversity appreciation for example.
Next time I see one, I'll point it out.
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