I think Aldi and Lidl suffer from a bit of an ill reputation they gained in their earlier days, now much less deserved, and/or a prejudice against "cheap" shops (or supermarket snobbery, same difference!). Bit like (for instance) Skoda in the car world really. I won't ever try Col Sanders products because I had an absolutely dire one when I was 18.
It's very hard for them to shake off.
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