The big money tour of golf is driven by US money. They have little interest in F1 or cricket.
Crowds at F1 races have dropped, as has western european viewing, The influx of money hiked the costs of competing and now they are suffering financially as advertising revenue has dropped.
Ditto cricket, Sure a 5 day test at Lords will be full, next week the only crowds at the Oval for a Surrey game will be the pigeons. The money is in the Indian sub continent. Even the Aussies are turning their backs on cricket.
Restricted costly viewing is not good for the long term future of any sport.
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