They won't stop VPNs in their entirety, of course, but they'll hurt all the "retail" ones..
Step 1) All VPNs advertising that they work for the BBC, Netflix etc. will be nailed to the wall.
Step 2) All VPNs will have to show that they are taking reasonable steps to ensure that their service is not being used to breach copyright.
Ironically of course this only arises because of TV, film other content companies trying to retain geographical control of their product in order to be able to sell it separately in each geography and multiplying their revenue. Otherwise consumers in any market would buy it from the cheapest market, which is not what they want and would in any case undermine their price in the expensive market.
Premier league football being a prime example.
They failed with DVDs and they will eventually fail with this. It's going to take time though.
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