Ok, thanks for the source Wil. A very unscientific Google yields a split on "good / bad" stories at perhaps 80/20 bad. However, bad news sells, so that has to be a factor too. so I guess your 10% is another's 20% and someone else's 10% the other way.
The only reason I think that matters in this context is that numbers carry a power, and if you use them I think you have to be sure of them. A bit like thinking a digital thermometer is somehow more accurate than an analogue one because of the display, if you see what I mean.
I'm not qualified (or frankly interested enough) to even attempt to refine your number, which might be spot on for all I know, but I'm not convinced you can say much more than "generally, most in the media and business are not being very positive at this moment". It's just not a quantative measure.
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