I have to wonder why Direct Line think that using a fading American film star in their advertising is going to prove an incentive to people to buy their insurance?
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Well you obviously noticed it and now you are mentioning it to other people on a motoring forum. Sounds like a a result for Direct Line if you ask me. :-)
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Not really - I notice dog dirt on the pavements and I mention that to the Council Dog Warden. Doesn't mean I like or endorse it.
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It keeps the Dog Warden in a job, telling people about Direct Line keeps them in theirs.
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I'm pleased to say I haven't noticed it. I gave up with DL a few years ago when I got a favourable quote via one of the comparison sites that they are so sniffy about. One of their claims is/was that the efficiency of their operation allows them to undercut such policies, so I rang them for a quote which turned out to be more than the one I already had. They were quite put out when I suggested that they weren't living up to their claims and insisted that their policy covered more extras, but refused to revise the quote to exclude things I didn't want.
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