" Now, you either provide excellent service to everybody and earn their trust, or you'll quickly find all your customers have gone to Tesco. "
This observation is very relevant, SS; a letter from the market traders regularly appears in the local paper in which they bemoan the fact that customers are moving over to supermarket shopping. Some of these people don't help themselves; they may work on the market but they don't have a clue about 'marketing'. I should add, of course, that they aren't all like that - that's why we continue to go down there. Many customers, however, simply won't put up with it.
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