Really it's whichever has the location(s) you want, assuming you want to use the sites. We were in both for years. Overall we have used more Caravan [& Motorhome] Club ones - they are more likely to have heated 'facilities' and tend to have more, and larger, hard standing pitches. But our favourite site probably remains Rosemarkie, which is run by the other lot.
If you want to rely solely on your own toilet/washing facilities you can make use of many cheaper affiliated 'farm' sites, both have a compendious selection.
The usual thing with club sites in the C&MC is to check in, pay, find your pitch then go back and tell them where you are. The C&CC will often just allocate a pitch but in practice are usually helpful if you request a particular area or want to change.
Some people find the clubs a bit rule bound but, frankly, they tend to be the ones who need telling not to play football around others' cars and caravans, to empty their dogs on grass pitches, or carouse until 3am. You are more likely to have lots of children on C&CC sites during the school holidays but it will happen with both on the popular seaside sites.
I haven't checked the prices recently (haven't caravanned since I was ill in 2018) but you'll probably get your annual membership costs back after 6 or 7 nights with either.
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