Well we used to be, but sadly that isn't how we're seen anymore.
What went wrong?
I'm sticking my head above the parapet here and asking for some answers.
I'd like to do some research for my DCPC Training sessions.
We do a section on customer care and the publics perception of a lorry driver.
The old hands all say to me 'But Pat, we used to be seen as Knights of the road and now they all hate us'
I can't in all honesty disagree with them, so what's happened in the last 20 years to change that image so much?
I try so hard to explain how important it is to be seen as professional, I put it to them that at all times, they are representing the firm whose name is written on the vehicle, and on their uniform.
I'm struggling to convince them though so where did we, as lorry drivers go wrong?
Pat
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