The way I look at it is people don't get computers fixed or upgraded on a whim, when passing a fancy shopfront. They do it when something's broke and needs fixing, by and large, a distress purchase. Much the same as plumbers, electricians and suchlike - none of whom tend to have retail premises. They all operate by word of mouth and a bit of advertising.
So hopefully an anonymous looking shed so me way from the high street will be significantly cheaper than a 'proper' shop.
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