My Seamaster is a much loved 50th birthday gift. I like watches, and they're the only jewellery I wear. My everyday watch is a 100 dollar Seiko, which is totally reliable timepiece.
Swatch own Omega, my reckoning is that they did to attract future customers - it has been a hugely successful campaign, judging by comments elsewhere. The other Swatch shop in Berlin still has queues of (mainly) younger people.
Novelty value for me - it's a pretty enough thing. which I may wear occasionally.
Trouble is, the Seiko needs to be worn regularly to stop its little lithium heart stopping. So it goes with me on every overnight trip.
I like watches, they give me pleasure (as well as telling the time)
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