Undoubtedly (I hope) some prices will fall but generally unless there is actual deflation, many / most goods will stay at their current levels.
The problem for the guy referred to above is that he is spiting himself. He has fixed overheads which are not being met because he refuses to pay staff the going rate to do the job and they are all going to other local businesses.
We have the figures to see what he can make and they're detailed enough to show that even if he increased his wages bill, he would still come out with a decent profit but if he can't keep production going then he's not even going to be able to cover overheads.
There's an element of greed and stubbornness I guess.
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