That is an issue but not the one I meant. We call it an inch-mark issue but it includes inch and feet-marks. When people actually use foot-marks (for measurements) instead of apostrophes and inch marks for quotation marks. Apostrophes and quotation marks are curly, inch and feet marks are straight.
Like here:
carsonparkdesign.com/quotation-marks-apostrophes-versus-primes/
Your issues is whether to use double quotes or single quotes. It doesn't really matter, English use single quotes but if there is a quote within a quote, that gets the doubles. Americans do the opposite. But if an editor receives a manuscript all set the 'wrong' way she might not bother changing it, just leaving it the dominant way. It doesn't bother me personally, I work on so many US titles I see it both ways.
Inch and feet marks (known as primes) used as quotes make me want to poke people in the eye. Not never taught proper.
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