Arguments are made to exclude Russian arts, culture, sport, etc from sanctions on the basis that they are somehow above petty politics, often may not support the invasion of Ukraine, and as individuals do not deserve their talent and ambition suppressed.
Personally I think that sanctions should be applied to all. From a Putin perspective they project a positive Russian brand, and he would lose no opportunity to link success in sport etc as an endorsement of Russian policy (however unpleasant).
Sanctions may harden internal resentment of Putins actions, and hasten his exit. He will no doubt try to sell it internally as a western conspiracy to deny Russia its rightful role in the world.
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