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>> Mercury One2One joined in in 1997. But I think that was inside the M25 only.
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It was, and in those days of high call charges they got a huge number of people (Especially teenagers) on board by offering free calls to other 1-2-1 mobiles. So many in fact that when they realised how much it was costing in lost revenue they scrapped the scheme and offered to buy back the contracts of existing users, offering as much as 5k to the most prolific callers.
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