In consulting we faced that problem given that the usual career path revolved around management
>> and sales. We came up with a new career path and called them SMEs (Subject
>> Matter Experts). A whole different path where the success criteria were quite different and designed
>> to encourage people to stay in that role but take their subject knowledge to the
>> very highest level that they could and to become subject mentors for others.
>>
Pretty much looking the same way it's heading, however we are trying to deal with the short career/the whole up or out, which is proving tricky.
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