>> “Best efforts” is actually quite a high standard. It’s just short of a guarantee and
>> can require a party doing everything to remedy a problem at the expense of all
>> other activities.
He's probably paraphrasing. I was advised a long time ago never to agree to "best endeavours/efforts" as it can be construed as agreeing to move heaven and earth. If I didn't want to contract absolutely I always went for reasonable endeavours, or maybe all reasonable endeavours if really pushed. At least then if it comes to court you can have an argument about what is reasonable.
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