I think Autocar put it quite well with their Xmas special a couple of years ago
"In many ways, an air ambulance is one of those vehicles you’d rather not see, because if the emergency services decide it’s needed, you’re probably having the worst day of your life. However, if you are in need of it, we strongly suspect there is no better sight in the world."
www.autocar.co.uk/car-news/motoring/east-anglian-air-ambulance-christmas-road-test
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