I'm convinced it is a deliberate strategy (not to offer it as standard at the mo). After all, the BBC promote it like mad in every frequency plug. Manufacturers could have been incorporating it for years for peanuts, but choose not to:
1) To save a few quid
2) To force the early adopters to pay big bucks to have it
3) To create a massive demand when they all decide (coincidentally) to offer it as standard in 2013 when the Government are going to FORCE manufacturers "by agreement" to fit it.
The demand will be in retro-fit and aftermarket parts and labour in very expensive upgrades when people realise their residuals are gonna be knocked for six without it. That will include all the cars sold in the next 3 years.
For instance if you can choose between 2 identical Lexus IS200, one with Digi Radio, the other without, and the FM bands are going to stop broadcasting (or threat of, or simply that all new cars suddenly have digi)... and the integrated set is a £1500 non-digital satnav, phone, reversing camera enabled, iDrive type thing that would need replacing... that digital enabled car is going to be worth £1000 more.
Creating a market through fear.
Desire, need and fear of loss... powerful marketing! Like a car without aircon... who would buy it when the next one has it?
Not about "YOU", about residuals and £££s
Last edited by: LINGsCARS on Thu 4 Mar 10 at 19:22
|
