Paranoia. Famous people plagued by inner self-doubt often imagine they have a doppelganger, haunting their footsteps throughout life. Graham Greene was the best known example.
I often used to argue tongue in cheek that HJ never really existed, he was just an imaginery creation by the DT of a sort of idealised honest car dealer who obviously could never survive in reality.
It's ironic that the image has now become real.
10 I-Spy points for the first "HJ Lives !" graffiti seen.
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