But surely if they got more people through their doors they would make money? There is always a lot more people through the doors at Microdirect than at PCWORLD for example.
Maybe I should write to which and I suggest they do an article warning consumers how much margin high street shops get for cables. In some cases the markup is over 1000%.
To be fair there is one guy at my local store that does know his stuff but it is a rarity. I remember selling TVs at curry's and I didn't even know what 1080p meant at the time!
I also had to sell cameras when I knew less about them than half the customers which came in!
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