Some buyers expect far too much.
Yes, it can be many thousands of pounds, but it's only a few hundred in clear profit for the dealer.
Why should the dealer chase after the buyer?
Show the car properly, be accommodating and as helpful as possible, but a 'high maintenance' buyer is more trouble than he or she is worth.
So as a salesman, you invest a certain amount of time, energy and resources in the prospective customer and then move on.
Hopefully, you move on with a sale under your belt, but you move on anyway.
And buyers should remember they are buying the car, not the dealer or the deal.
If you want the car, buy it, if you don't, get the bus.
|