A few years ago I was at a dinner in Miami and the CEO of one of the world's largest music businesses was discussing downloading and its impact on media sales.
He gave huge figures for downloaded units and their revenue worth at high street unit prices.
However, his main point was that whilst it was indeed true to say that if one converted every download to an equivalent sale then the revenue being lost was *HUGE*, in his opinion this was at best unlikely.
A large amount was downloaded by people who either already owned or subsequently went on to buy the media.
A large amount was downloaded by people who would never buy the media, whether they could download it free or had to manage without it entirely.
Only a small minority of downloads represented covertible sales or would have been incremental units sold.
And that even those were by and large outweighed by incremental sales which did occur caused by the broadening of the audiences awareness from download availability.
He felt that whilst the music industry thought that it should be able to convert downloads to sales, it never had managed to acquire that audience and could not see that they ever would; that their only possible way forward was to work with the online world and work out how to exploit it, that there was no way to actually stop it.
Not that I have heard that view from the music industry before or since, but it was his.
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A very sound pov. I have quite a bit of downloaded music but I wouldn't have bought any of it - but because I've now listened to more varied music, I have found stuff I enjoy. While it hasn't prompted record sales, as I never bought much music, even before t'internet, I do now spend more time (and money) supporting bands and local (and national/international) venues.
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I confess to not reading Mark's post all the way through.
Many artists now get a lot of revenue through digital sales. And finally a big chunk through streaming.
I haven't bought a CD in years. I still buy music and hope the artist is getting at least as much.
How many people for an album that's fairly cheap is going to use a sound capture app to grab the audio from Spotify or similar and then split into individual tracks and edit MP3 tags... it takes time. I tried it on some old albums I once had and lost (Stolen car in 2000 and not replaced the CDs).
www.digitalspy.co.uk/music/news/a397285/digital-album-sales-reach-100m-in-uk.html
Last edited by: rtj70 on Fri 3 Aug 12 at 22:56
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>> I confess to not reading Mark's post all the way through.
Me either.
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That old Russian website AllTunes or whatever was popular years ago mind.... :-)
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I used one of these sites once, to save a music video as an Audio file on my H/D. I soon stopped when I discovered the "converted" file was about 13MB, as opposed to about 3.5MB when recorded with my soundcards sound recorder!
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>> >> I confess to not reading Mark's post all the way through.
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>> Me either.
what did he say?
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>> >> >> I confess to not reading Mark's post all the way through.
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>> >> Me either.
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>> what did he say?
Dunno, but I bet it was good. It usually is.
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>> A few years ago I was at a dinner in Miami and the CEO of
For many years the music industry at first ignored piracy in all its forms (starting with cassettes) then thought they could defeat it through law. Only now have they actually considered the online world as an artistic outlet - originally they even tried to ignore musicians who only distributed online.
Music industry execs are blisfully unaware of the mood and trends on the ground, it has ever been thus since before the birth of rock and roll.
Last edited by: Zero on Sat 4 Aug 12 at 06:53
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Google act on YouTube music rip off websites - No FM2R
