...specifically the current Audi A6 'open road' ad:
www.youtube.com/watch?v=oyvRgTVmhao
On the face of it, it's not that special - a mechanical bird flying around a surreal landscape to the strains of some bloke singing a catchy retro song. Oh, and there's a car as well.
What really impresses me is the fact that it all looks so 'natural', despite the fact that none of it is real (apart from perhaps the car and bits of the road). The aforementioned surreal landscape, with its trees(?) of belisha beacons, flowers with road sign petals, petrol pump hose vines(?), and OTT traffic lights, are just CGI; someone has had to digitally create it all, or at least write a program to create it for them. But it all looks so real, and hence I suppose wonderfully incongruous.
Am I just being a bit nerdy? Anyone else a fan?
EDIT: Mods please move to Non-motoring if you feel appropriate
Last edited by: Focus on Wed 2 Nov 11 at 22:22
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Am I the only one who thought it was a new Honda ad the first time it aired?
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>> Am I the only one who thought it was a new Honda ad the first
>> time it aired?
I don't remember thinking that, but if it had been Honda I wouldn't have been surprised. Was there anything in particular that made you think that - the chap singing (like in Honda's 'impossible dream' ads), the overall look, or something else?
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The VW tongue in cheek adverts of say 20-40 years ag (some UK some from USA) appealed to me.
In my 48 years driving and 45 years of car owning/company car driving I have never owned / given a VW - although I have done been around a lot of European makes, but never a VW group before settling on the most reliable make
Japanese -
Mazda, Honda, Toyota - including Japanese, Japanese / Japanese, USA / Japanese,UK
Maybe I should buy a VW at some time
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One of Hondas earlier ads had cgi engine blocks flying around a cartoon landscape; this Audi ad has a very similar feel...
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>> One of Hondas earlier ads had cgi engine blocks flying around a cartoon landscape
Ah yes, this one: www.youtube.com/watch?v=RTdMDZth8SU
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That's the badger... Now that was a good advert, I used to look forward to that one being shown. On a similar theme, have you seen the recent one for a yoghurt brand ( I believe) with the cartoon characters from the 70s and 80s? It's good but it just doesn't quite seem to have the overall polished effect of some of the car manufacturers ads that are out there.
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I happened to catch an advert on French TV yesterday but the sound was turned off as I only usually look at the teletext headlines. It had a lot of what appeared to be completely unrelated images, some of them bordering on the surreal and I had no idea what the ad could be for. Then there was a picture of a VW.
I wouldn't buy what I can't understand and anyone who thinks it's clever to send messages over the heads of ordinary people is a fool.
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I'm tempted to agree Mike, but does the fact that you remember it was a VW ad and people are discussing it mean that it has succeeded in it's aim? It's an interesting business, this advertising lark.
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Someone sent me a link to a supermarket ad that involved topless ladies parachuting out of a plane and linking up to form the words to a product that was currently on promotion in their store. I think it might have been for a washing machine, but could be wrong as the topless ladies were more interesting to watch.
I'll try and remember to post it when I get home. If someone in the meantime knows what I'm on about and has the link, please post it as a non clickable link (ie, leave off the http bit of the link)
edit, thanks to google, I found it. It was a company called Fleggaard who were advertising Siemens washing machines - as I said, it contains naked images, so only view on your private computers, not your work ones.
www.m2film.dk/fleggaard/trailer2.swf (hopefully the link will work - I don't have a way of checking as I'm at work and don't want to send the nanny filter into overdrive)
Last edited by: VxFan on Thu 3 Nov 11 at 13:29
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Oh yes, it works :)
Last edited by: Focus on Thu 3 Nov 11 at 14:01
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I too thought it was Honda the first time I saw it. But nothing's beaten their diesel advert ("Hate something? Change something"). Just a shame that the only way to make it sound like a petrol was to give it petrol-like fuel economy.
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>> But nothing's beaten
>> their diesel advert ("Hate something? Change something")
link posted above
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That one with the lady parachutists was disgusting, shouldn't be allowed .....harrumph !
I've had to bookmark it so I can investigate it a little more later.
Ted
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This advert was on in the cinema when I went to see Tinker Tailor with SWMBO ...
I thought it was clever and it got a big laugh ....
www.youtube.com/watch?v=xgeFXtCluPs
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well it appears that the non- humour police are out in full force again!
The makers of "Lynx" Mens Deodoranthave had thier knuckles rapped by the TV sdverts agency, after a number of complaints being recieved about the Ads being sexist and demeaning to women.
Now it also appears that certain Insurance comparison site has also fallen foul, with one of it`s Ads, (the one where a Woman states she`s invented the wheel, and promptly crashes her car - then Man pops up declaring he`s invented insurance).
Whats wrong with folk? can`t they understand that these are nothing more than humour and a bit of light-hearted fun?
Surely no-one believes that spraying oneself with deodorant will have you being swamped with women ripping thier clothes off!
(so in my case there must be another reason)
Last edited by: devonite on Mon 28 Nov 11 at 17:59
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It doesn't do much for the case of the non sexist women either...we really don't want protecting from a bit of humour!
Pat
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I like the John Lewis ad for the kid who cant wait for xmas because he wants to give his gift rather than receive. Quite sweet.
Also noticed that Channel 4 are going a take off of it - you think its the same add right up until the kid opens the kitchen door to give his gift to find Gordon Ramsey telling him to get on and start peeling the spuds. Kid drops gift and you hear it smash. Made me smile
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>> I like the John Lewis ad for the kid who cant wait for xmas because
>> he wants to give his gift rather than receive. Quite sweet.
I've seen that ad a few times, and I hadn't spotted that!
Too busy listening to the arrangement of the Smiths' tune - I'm getting a bit fed up with all these slow cut-down arrangements of old songs.
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I have truly had enough of this advert now.
Yesterday I was in a John Lewis store (English usage of store as it was too big to be shop) and amongst the "Dreaming of a White Christmas" etc. muzak they played THAT advert - I was out of that place as quick as my little legs could carry me.
IMHO they have blown it, as that advert is now a turn off for me and I suspect a lot of others, and the frequent repeats must be costing a lot of partners' bonus too.
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>> >> I like the John Lewis ad for the kid who cant wait for xmas
>> because
>> >> he wants to give his gift rather than receive. Quite sweet.
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>> I've seen that ad a few times, and I hadn't spotted that!
Just seen it again, and I realise now where I was getting confused. When he holds the present out towards his bed-ridden parents, I was assuming it was a sort of 'look what I've got' gesture, perhaps of gratitude if he's old enough to realise not all presents come from Santa Claus.
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Maybe! - but I saw it a bit different!
The "kid" is just itching to give his Mum and Dad the very first present he has ever got them, throughout the Ad, no matter what he does he cant make the time pass any faster, even by rushing his tea and dashing off to bed. Eventually the day dawns, (probably in the middle of the night, if my kids were anything to go by) and he proudly marches into thier bedroom and presents it to them.
Last edited by: devonite on Thu 1 Dec 11 at 01:11
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>> Maybe! - but I saw it a bit different!
Yes, I'm sure you're right. You must be one of those nice 'giving' people, unlike myself apparently :)
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clever TV advert(s) - Zero
