Non-motoring > Do celebrity endorsements influence you? Miscellaneous
Thread Author: legacylad Replies: 62

 Do celebrity endorsements influence you? - legacylad
Actually, no. They antagonise me. A certain bank has J Button & J Ennis ( I think). I would much rather the bank tell its customers that the cost of such endorsements, naming no names of course, went to a charity, preferably a worldwide charity since the bank is presumably world wide. It would be nice to think that the celebs donated all their earnings. Maybe they do.
 Do celebrity endorsements influence you? - wokingham
I admire J Ennis and am already with the bank she mentions. If I wasn't I don't she would entice me to change/move. That said she is a smart and personable lady.
 Do celebrity endorsements influence you? - Old Navy
>>That said she is a smart and personable lady.
>>

Know her personally, or fallen for the projected image?
 Do celebrity endorsements influence you? - wokingham
I know more about her than I do about you. I have seen her perform as an athlete and heard her interviewed on radio and TV. I think she is smart and pleasant
 Do celebrity endorsements influence you? - Old Navy
>> I think she is smart and pleasant.
>>

OK I get the message, I can assure you I have been called worse than your opinion of me.
 Do celebrity endorsements influence you? - wokingham
ON - I don't know you and thus I have no opinion of you.
 Do celebrity endorsements influence you? - BiggerBadderDave
We don't know what any of us look like but we can form opinions from our posts.

I enjoy ON's posts I'd have a beer with him. I'd go as far to say I like him. That's just my opinion...
 Do celebrity endorsements influence you? - CGNorwich
Celebrities sell. Advertising works. We all profess to not being affected by it but companies would not pay out the millions they do if it didn't work.
 Do celebrity endorsements influence you? - Crankcase
I don't know whether it's good or bad that for me whatever the advert is (I very rarely see any) it wouldn't work as I have no idea who you are talking about.

I'm strangely ignorant of anything much to do with this century.

So, the answer for me is no, as generally I never know who the person is anyway, or even that they are anybody special in the first place. I can't be alone in this.

 Do celebrity endorsements influence you? - CGNorwich
No you aren't but a good proportion of people will know. The aim of a lot of advertising is brand awareness and that is where celebrity endorsement works. If you are not aware of a brand you won't chose then. If you see and hear about a brand it will register in your mind as one to consider when making a choice. A popular and well liked celebrity will hopefully impart similar mental images of the brand concerned.

It works.
 Do celebrity endorsements influence you? - WillDeBeest
Every time. I have my Roger Federer Rolex on one wrist and my Kevin Pietersen Citizen on the other. Where (while I'm dressed) am I going to wear my John Travolta Breitling?
};---)
 Do celebrity endorsements influence you? - Runfer D'Hills
It does work, in spades. People are extremely biddable. Call it stupid if you like but it works. Every time I've been involved in the attachment of whatever this year's "right name" is to a product launch it causes an exponential increase in demand for that product. It is almost always worth the apparently preposterous cost of doing so.

It's depressingly predictable.

Interestingly though, there are a few ( very few ) "celebs" who refuse to be bought at any price. Makes me think more of them. Wish I could name a couple in particular but these people have people trawling the interweb for references to them and by and large they don't like it unless they have approved it.
 Do celebrity endorsements influence you? - Skip
>> It does work, in spades. People are extremely biddable. Call it stupid if you like
>> but it works. Every time I've been involved in the attachment of whatever this year's
>> "right name" is to a product launch it causes an exponential increase in demand for
>> that product. It is almost always worth the apparently preposterous cost of doing so.
>>
Little Mix wearing Primark ! That's how you were "outed" IIRC :-)
 Do celebrity endorsements influence you? - Haywain
"Celebrities sell."

I'm sure that's right, though I'd like to think that I was immune. I daresay that the lovely Jessica knows as much about banking as I know about multi-discipline athletics. As Santander is a Spanish bank and relatively new on the block, maybe they chose to cloud their foreignness with well-known British sporting figures.

I might be influenced by a celebrity if they can be seen actually using a particular brand by choice, rather than because they're being paid to do so. E.g. if Richard Thompson is playing a Lowden guitar, then I can rest assured that it will be a top-notch instrument.

I wonder what brand of flame-proof underpants Mr Button uses; we've had beans for tea.
 Do celebrity endorsements influence you? - WillDeBeest
...if Richard Thompson is playing a Lowden guitar...

Here's a funny one: international cricketers generally use bats bearing the labels of well-known cricket brands - Slazenger, Kookaburra, Gray Nicolls and the rest. Yet many of them actually pay to have their bats made by independent specialists, then just apply the sponsor's stickers. The 11-year-olds I coach then pester their parents for the kit they've seen on the telly (if parents can afford Sky, that is) unaware that their bat and the pro's have only the labels in common.
 Do celebrity endorsements influence you? - legacylad
I have absolutely nothing against any celebrity using their 'presence' to be the face of a product or organisation. It's just that I cannot think of any celebrity, off the top of my head, who has swayed me to buy that product over an alternative.
Fit, form & function are what I judge things by....
Except I got it badly wrong with that Marina TC back in the mists of time.
 Do celebrity endorsements influence you? - Bromptonaut
A simple NO.

I do bank with outfit endorsed by la Ennis but I was doing so before she was toddling.
 Do celebrity endorsements influence you? - Zero
Do celebrity endorsements influence me?

No, not in a heartbeat.
 Do celebrity endorsements influence you? - No FM2R

Celebrity endorsements are not aimed at people who know what they are buying.

If I am stood in a supermarket having been dispatched to buy, say, washing powder then it is quite clear that there is a huge array of choices and I have no idea what I am buying.

The aim then is that at such a time I will be subconsciously more comfortable with one brand, without particularly knowing why. And what I think is an "oh sod it, this one will do" choice, may actually be me buying a brand I have seen promoted by a celerity I "trust".
Last edited by: No FM2R on Thu 16 Oct 14 at 23:23
 Do celebrity endorsements influence you? - CGNorwich
That Heartbeat was rubbish though.
 Do celebrity endorsements influence you? - Manatee
Nobody is influenced by celebrity endorsements. But they work, frequently.

The only time you can be certain they haven't had an effect on some level is if you haven't seen them.
 Do celebrity endorsements influence you? - bathtub tom
Invent a better mousetrap and the world will beat a path to your door.

Has always stood me in good stead. If someone needs to shout about a product, I always ask myself why?

Anyone here ever bought something from a cold sales call?
 Do celebrity endorsements influence you? - Ted

I really want to go and smack Michael Parkinson in the gob when he comes on Channel 4 flogging a few quids crappo death insurance to an audience which, like me, is elderly.

Hasn't he made enough dosh over his career

Smug sod !
 Do celebrity endorsements influence you? - Stuartli
I find, changing the subject slightly, that adverts such as the Save the Children offerings (especially on Channel 4 during the afternoon) are so nauseating, commentary and presentation wise, that I would never make any form of donation.

In fact I wouldn't do so anyway as such charities - and I include those such as Oxfam, RSPCA and similar - are more big businesses than charities and pay top executives and staff at or around the same level of remuneration and perks as any large company. So why should I or others fund this or large scale TV advertising?
 Do celebrity endorsements influence you? - rtj70
I assume the reference is to Santander? So Mr Button is also responsible for plugging it. Jessica Ennis also plugs Prudential though. And Rory McIlory plugs Santander as well.

We now have a Santander 1-2-3 Account because up to £20k you'll not get a current account paying that sort of interest plus cash back.

Am I missing something about us not mentioning Santander? Is that not allowed on here now?

I should have added our use of Santander has more to do with interest paid and cash back and nothing to do with Ennis/Button/McIlroy.
Last edited by: rtj70 on Fri 17 Oct 14 at 00:37
 Do celebrity endorsements influence you? - WillDeBeest
The benefits of a Santander account are not worth the hassle of dealing with a chaotic organization. It got the branches from one acquisition, the call centre from another, and it was perfectly possible to agree an arrangement with one then find that the other had no record of the contact ever taking place. We missed deadlines and lost interest because simple instructions weren't carried out. Not just once either.

We jumped ship two years ago and - as with Vauxhall on the motoring side - it's the kind of negative experience that will take a long time to forgive. No celebrity can change that.
 Do celebrity endorsements influence you? - legacylad
Sorry to hear about your negative experience with Santander WDB. I had banked with my local branch of the HSBC for many years, never had a problem, and my decision to change to Santander was purely financial. More inconvenient, as the nearest branch is 18 miles away as opposed to one mile, but with online banking it isn't a problem. So far the service has been exemplary, especially at branch level.

With regard to Vauxhall, the two I have owned were 100% reliable, and would have no problem buying another. As a matter of fact, my brother ran a Zafira for 9 years with his gardening business, bought a 5 yo Legacy estate to replace it, and after only 6 months had so many problems with it that he traded it in for another Zafira.
Like you, there are certain brands I would not touch with a barge pole after bad experiences. Renault for one. Women for another (only joking).
 Do celebrity endorsements influence you? - Manatee
Santander is a McLaren sponsor, I expect there's an element of duty in Button's rather wooden presence in their adverts.

Whilst Button's paid endorsements might not influence us in our choice of bank, if we are F1 watchers we will notice the ad and might actually listen to it. That sort of thing has an effect if you are minded to look for a new bank.
 Do celebrity endorsements influence you? - Crankcase
Talk of the Santander 123 reminded me to have another look at their calculator to get an estimate of the possible return. Last time I looked it wasn't worth the hassle of trying to change to it for me - the risk of them getting it wrong seemed too high to me to be fiddling about for a very few pounds a year.

Having just run through it again now, it still isn't (for me).


 Do celebrity endorsements influence you? - rtj70
If you had a spare £20k lying in an account somewhere, where would you put it to get some interest? With cash back it would be about £50pm... But interesting to hear about issues with this account. Note we're not using it as anything other than paying some bills and getting interest. This is not a main account.
 Do celebrity endorsements influence you? - Crankcase
If I had a spare 20k lying about then it would be in my offset account, reducing my mortgage interest, as indeed nearly all my pitiful savings are. I don't at this stage WANT an interest bearing account, especially as that would mean fannying about with tax forms.
 Do celebrity endorsements influence you? - rtj70
The 123 account is in my wife's name to avoid tax forms etc. We don't have a mortgage to offset. Just money not earning much interest - in fact deflating.

I can see a cash and share ISA might be an idea but I tend to be risk averse. Or a property overseas (a real plan) but we've not figured out exactly where.
Last edited by: rtj70 on Fri 17 Oct 14 at 11:12
 Do celebrity endorsements influence you? - No FM2R
>>Or a property overseas (a real plan) but we've not figured out exactly where.

Spain. Now. And *not* in a gringo area.
 Do celebrity endorsements influence you? - rtj70
We did look at places in Spain earlier this year... and the area we picked we didn't find a town/village we actually liked. Let alone a property. And we went too far inland and it was blooming cold!
 Do celebrity endorsements influence you? - No FM2R
What sort of thing are you looking for? I did a great deal of hunting around last year, perhaps I can offer suggestions?
 Do celebrity endorsements influence you? - rtj70
Somewhere that's easily accessible in terms of flights from Manchester (or maybe Liverpool). Good weather in the winter (might eventually live there permanently at some point). We looked north of Malaga and with hindsight it was a mistake. Looked okay on the 'Place in the Sun' and similar programmes. We wouldn't want to go somewhere where there's loads of Brits. But we were surprised being not far from Malaga how few people spoke English (the Spanish local people).

In terms of property, a house with not too much land but some outside space. And two bedrooms.

Saw a more recent 'A Place in the Sun' earlier this week and there were decent properties for less than £50k. But not sure if we'd like the 'towns'. This was not too far from Alicante (maybe an hour).

We were in Croatia a few weeks ago and quite like that. Only our second visit to Croatia - the southern bit this time.
 Do celebrity endorsements influence you? - No FM2R
I don't know about the flights, but did you consider around Cadiz? Not on the coast, its a bit windy, but a little way inland.
 Do celebrity endorsements influence you? - rtj70
>> I don't know about the flights, but did you consider around Cadiz? Not on the
>> coast, its a bit windy, but a little way inland.
>>

No we hadn't. Our trip earlier in the year was disappointing. Having the money to do something but not finding the right location, let alone the right property.
 Do celebrity endorsements influence you? - No FM2R
I am, perhaps, stating the obvious;

However, within Spain there are two distinct housing markets; that intended for gringos and that intended for Spaniards. In the same way that beer in a Calais supermarket is expensive and frequently rubbish by French standards but many Brits still buy it, so it is with houses in Spain.

In Spain people are buying houses for their normal lives and will not pay the prices that gringos will pay for a holiday home, and often nor will they accept the quality of it and its environment.

However, by and large residences for the Spanish fell further and faster than gringo holiday housing did. Consequently there are better buys to be had by looking and accommodation directed at the Spanish home market, not at the foreign market.

The area around Cadiz is not really a gringo holiday area, but it is an area used by the Spanish from Madrid and other cities as holiday homes, but which are no longer required. Consequently there is quite a lot of good value accommodation available in very pleasant, non-tourist areas.

But you'd have to like the Spanish way of life, because you will not find Watney's Red Barrel, Cheese & Onion crisps nor much in the way of spoken English. TV, Newspapers and the like are not an issue.
 Do celebrity endorsements influence you? - rtj70
We'd eventually want to escape the UK way of life :-) I have no issue being in a Spanish area where there are not many foreigners. But the towns/areas we saw earlier in the year really put us off and then were wondering should we continue looking.

Perhaps we'll return later this year or early next year. I'll look into the Cadiz area for sure.
 Do celebrity endorsements influence you? - No FM2R
House in a village, apartment in a city, something in the countryside, what are you thinking of?
 Do celebrity endorsements influence you? - rtj70
A house in a village or countryside if not too far away. Wouldn't rule out an apartment but it would be our preferred choice.
 Do celebrity endorsements influence you? - No FM2R
Sort of like this?

www.españaescultura.es/es/destinos/grazalema.html
www.idealista.com/inmueble/1666919/

That first link doesn't work, because apparently Car4Play doesn't like the ñ . Cut and paste the link, its worth it I think.
Last edited by: No FM2R on Fri 17 Oct 14 at 16:44
 Do celebrity endorsements influence you? - rtj70
Looks nice - will discuss with the boss later :-) Maybe worth a visit.
 Do celebrity endorsements influence you? - legacylad
A pal of mine has a nice 2 bed apartment overlooking the marina in Santa Eulalia, Ibiza. He tells me that the housing market there is very different to that on the mainland.

Personally, I have been perusing realty magazines featuring Tahoe properties. Lakefront properties, with mooring facilities, 3 bed, 3 bath, are few & far between. And normally upward of $1m. Maybe next year. And doubtless that Croc seller will try and inveigle himself to use a spare room as a ski base.
 Do celebrity endorsements influence you? - No FM2R
www.milanuncios.com/venta-de-casas-en-jerez-de-la-frontera-cadiz/?hasta=100000
www.milanuncios.com/venta-de-casas-en-prado-del-rey-cadiz/?hasta=100000

www.cadizturismo.com/

p.s. if you ever need translation help let me know. I can happily make calls or send emails for you.
Last edited by: No FM2R on Fri 17 Oct 14 at 16:11
 Do celebrity endorsements influence you? - Haywain
"The area around Cadiz is not really a gringo holiday area"

Is the word 'gringo' the Spanish equivalent of 'Dego'.? Would they worry about the correctness stuff? As far as I can make out, most countries are notably more racist than England.

A couple of years ago I saw a humorous exchange between a bunch of local lads and a band of S American street musicians. As they made their way to the next burger-bar, the English lads were shouting "Hey, amigos" and the musos were responding with "Hey, gringos".
 Do celebrity endorsements influence you? - No FM2R
>>Is the word 'gringo' the Spanish equivalent of 'Dego'.?

No, it is a word used to describe Brits, North Americans, Australians, Kiwis etc. etc. Non-latino, typically English speakers.

"Hey Gringo" is a greeting that my friends often use when I turn up.

It is not derogatory. d*** is offensive though.

Edit: It got filtered! I guess that's why you spelled it with an "e".
Last edited by: No FM2R on Fri 17 Oct 14 at 16:24
 Do celebrity endorsements influence you? - Mike H
>> In fact I wouldn't do so anyway as such charities - and I include those
>> such as Oxfam, RSPCA and similar - are more big businesses than charities and pay
>> top executives and staff at or around the same level of remuneration and perks as
>> any large company. So why should I or others fund this or large scale TV
>> advertising?
>>
Sorry to disillusion you, but charities are about raising money. There's no reason why they should treat their staff as a charity, the staff are entitled to the same remuneration as staff in commercial organisations. As a broad generalisation, they can only function by employing quality staff and senior execs. Why should these people be treated any differently from being employed in any other job??
Last edited by: Mike H on Sat 18 Oct 14 at 21:28
 Do celebrity endorsements influence you? - BiggerBadderDave
"I really want to go and smack Michael Parkinson in the gob when he comes on Channel 4 flogging a few quids crappo death insurance"

Join the queue Ted. I've got my baseball bat ready.

It's not just that he's a smug, vile turd, it's also that he's offering a biro in exchange for signing up.
 Do celebrity endorsements influence you? - Jetski
Guff such as ; ten million bottles of shampoo sold in Germany, yea we have pound shops here selling ten million clearance items, some cream for women that 74% of people out of a survey of 123 agree it hides the appearances of ageing. Any advert that is on in the "prime slot" must be good mark up on that product, bit like sales reps turning up in £60k cars, no thanks cut your margins. Dish washers and washing machines don't need cleaning products, lime scale doesn't destroy washing machines, it may coat the heating element a bit.
Chocolate/ extremely sweet cereals and yoghurts, the "healthy" way to start the day.
That Gok Wan, who's name is an anagram of Go W*nk, telling us some bio drink with a barely pronounceable named bacteria in it is good for you.
As for "celebrities" well they seem to have pulled the level down on that to an all time low.
Have a nice weekend guys.
 Do celebrity endorsements influence you? - Haywain
"Join the queue ……"

I'm in the queue as well.
 Do celebrity endorsements influence you? - wokingham
I agree that is sad to see the man doing this but the pen is given just for for enquiring!
 Do celebrity endorsements influence you? - Dutchie
You are right Ted what a irritable bloke and greedy.
 Do celebrity endorsements influence you? - Ted

.....and the 'Parker ' pen is just one piece of cheap crap spat out by the squintillion by some poor sod in China on a quid a week !

Harrrrumph !
 Do celebrity endorsements influence you? - WillDeBeest
Well yes, Ted. The modern Jotters I've held feel flimsy and almost disposable compared with their 1970s antecedents. A sad fate for a minor design classic.

On that subject, though, was that arrow clip ever a good idea? Distinctive, I suppose, but the modern one I have is forever tangling itself into the stitching of laptop bags and jacket pockets. How did it ever catch on? (And I don't mean physically!)
 Do celebrity endorsements influence you? - Runfer D'Hills
You don't keep your laptop in a leather folder and your pens in a compartment therein?

Good Lord.
 Do celebrity endorsements influence you? - madf
>> You don't keep your laptop in a leather folder and your pens in a compartment
>> therein?
>>
>> Good Lord.
>>

Tanned kid leather of course.

As for celeb endorsements, I runamile.
 Do celebrity endorsements influence you? - Roger.
"your pens in a compartment"

Typo? :-)
 Do celebrity endorsements influence you? - WillDeBeest
Perhaps I need a team of trained bees to carry my office accoutrements to and fro. MacBook Air, indeed!
};---)
 Do celebrity endorsements influence you? - Armel Coussine
They don't influence me much because I hardly ever know who the celebrities are. Jessica Ennis could sell me and I suppose most men anything, but she'd be most convincing on the virtues of running shoes or shorts or tee shirts. Similarly, I might listen to a cyclist on the virtues of this or that bike, but a hammer-thrower would be less persuasive.
 Do celebrity endorsements influence you? - R.P.
There was mention o here of a Loudon guitar - my wife, who has one, was horrified to see one being used in a Payday loan advert.....very niche but how to turn a customer off....
 Do celebrity endorsements influence you? - Cliff Pope
I remember an article a few years ago warning celebrities that if they endorse a product that fails to live up to its claims, then they become personally liable along with the manufacturer.

Was that true? Is it?
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